--- title: Wine event activation solution | FindMyMarket description: Transform your winery events into actionable insights. Capture buyer personas, optimize engagement, and boost conversions with data-driven solutions. Turn your next event into a strategic advantage. --- [![favicon\_FMM-1](https://findmymarket.com/hs-fs/hubfs/favicon_FMM-1.png?width=60&height=60&name=favicon_FMM-1.png "favicon_FMM-1")](https://findmymarket.com/?hsLang=en) [![logo original](https://findmymarket.com/hs-fs/hubfs/logo%20original.png?width=220&height=58&name=logo%20original.png "logo original")](https://findmymarket.com/?hsLang=en) [Sign up](https://app.findmymarket.com/signup) [Sign in](https://app.findmymarket.com/signin) [Sign in](https://app.findmymarket.com/signin) More results [Sign in](https://app.findmymarket.com/home) Wine & tasting rooms # Turn tasting-room traffic into known buyers. A pour is a transaction. It is not a customer record. Find My Market builds your buyer personas before the event opens, matches every guest at the bar in under a second, and hands the opted-in contacts back to you in your CRM — tagged, segmented and ready for Monday. [Get Started](https://findmymarket.com/solutions/wine#bring) [See how it works](https://findmymarket.com/solutions/wine#see) ## Event & Activation scenario The persona ## Personas, not one customer. Generated from the brand's website and refined through in-depth drinker interviews. Four scored questions route every sampler into one of these in about forty seconds. ![Screenshot 2026-09-13 at 9.21.36 PM](https://findmymarket.com/hs-fs/hubfs/Screenshot%202026-09-13%20at%209.21.36%20PM.png?width=508&height=730&name=Screenshot%202026-09-13%20at%209.21.36%20PM.png) ### The Curator Entertains regularly, buys the story as much as the bottle, shares what she pours. ![Screenshot 2026-09-13 at 9.21.37 PM](https://findmymarket.com/hs-fs/hubfs/Screenshot%202026-09-13%20at%209.21.37%20PM.png?width=490&height=722&name=Screenshot%202026-09-13%20at%209.21.37%20PM.png) ### The Collector Already owns labels. Asks about vintage and vineyard block. Buys by the case. ![Screenshot 2026-09-13 at 9.21.51 PM](https://findmymarket.com/hs-fs/hubfs/Screenshot%202026-09-13%20at%209.21.51%20PM.png?width=496&height=724&name=Screenshot%202026-09-13%20at%209.21.51%20PM.png) ### The Day-Tripper First or second winery trip, moving in a group, low wine confidence. ![Screenshot 2026-09-13 at 9.25.01 PM](https://findmymarket.com/hs-fs/hubfs/Screenshot%202026-09-13%20at%209.25.01%20PM.png?width=490&height=692&name=Screenshot%202026-09-13%20at%209.25.01%20PM.png) ### The Occasion Buyer Restaurant, retail, sommelier, event planner or press. ![Screenshot 2026-09-13 at 9.23.29 PM](https://findmymarket.com/hs-fs/hubfs/Screenshot%202026-09-13%20at%209.23.29%20PM.png?width=492&height=722&name=Screenshot%202026-09-13%20at%209.23.29%20PM.png) ### The Buyer Restaurant, retail, sommelier, event planner or press. 01 The gap ## Every event already produces demand signal. Almost none of it survives the day. Motive, taste direction, budget, buying occasion — all of it is spoken at the bar and none of it is recorded. Three specific leaks. --- ### The channel keeps the customer A guest tastes four wines, talks for six minutes, buys two bottles and walks. You keep the revenue and lose the person — no name, no motive, no way to reach them on Monday. --- On a typical event floor, under 5% of visitors leave a usable contact record. --- ### The floor is a black box You know case volume and gross sales by Sunday night. You do not know who converted, which label pulled them in, or which conversation moved a bottle. --- Sales totals tell you what happened — never why, and never who. --- ### Next year is planned on memory Booth layout, pour list, staffing and which festivals to repeat all get decided from what the team remembers, not from what the floor recorded. --- The same guesses get re-run, at full cost, every season. 02 What it costs ## Four things an event floor costs a winery. A general reading of how tasting-room and festival floors work — not a diagnosis of your business. A pilot replaces these assumptions with your own numbers. ### Which label won them? Several labels pour in six minutes. Nobody records which one sold the bottle. --- **Wrong brand followed up** ### Too much story, too little pour Texas fruit, named blocks, grower partnerships — and no time to tell any of it at the bar. --- **Buying reason never said** ### The club moment passes unread Your likeliest member shows up in minute one, and no cue ever reaches the staff pouring. --- **Club sign-ups lost** ### Trade waits in the crowd Buyers, sommeliers and press queue for the same thirty-second pour as the day-trippers. --- **Best visitor walks** 03 The method ## We build the persona from real buyers — then put it to work at the bar.   1 ### Persona from data, not a workshop Website behaviour, search intent and CRM or D2C transaction history generate the anchor persona. No off-site brand exercise. Persona from data, not a workshop 2 ### Refined by real buyer interviews An AI moderator runs in-depth interviews with your actual drinkers and subscribers to sharpen motive, switching triggers and objections. Refined by real buyer interviews 3 ### Activated where the decision happens The persona is not a PDF. It routes table content, ambassador cues and CRM follow-up in real time. Activated where the decision happens ## **Proven in a live pilot** +390% ### Conversion lift +614% ### ROI in 6 months −62% ### Marketing Cost 04 How it runs ## Three phases around one activation.   Before event On-site After event #### Four weeks out - Anchor persona generated from the brand website - 20 AI-facilitated in-depth drinker interviews - Five floor personas defined and scored - Poll questions and per-SKU content built #### Activation days - Sampler scans a QR or taps the table kiosk - Four scored questions plus one consent tap - Persona matched at the edge in under a second - Matched content on kiosk and sampler's phone #### One week - Booth-level analytics report per label - Persona mix, dwell and conversion by segment - Opted-in contacts pushed into your CRM† - Persona-segmented SMS and email sequences Ten of the twenty pre-activation interviews are recruited by the brand from its own drinker or subscriber list; Find My Market recruits and runs the remaining ten. † We recommend HubSpot CRM. Find My Market is a HubSpot Technology Partner and the integration is delivered natively, including persona properties, lists and sequences. Other CRMs are supported on request, scoped per work order. 05 On the floor ## Built for a crowded tent with unreliable Wi-Fi. The guest journey stays under sixty seconds, and the hardware flexes to whatever the venue can actually support on the day.   1 ### Scan or tap QR on the pour card, or the booth kiosk screen. Scan or tap 2 ### Answer four or five questions Occasion, taste direction, buying context, consent. Answer four or five questions 3 ### Matched in seconds The edge model assigns the persona with no cloud round trip. Matched in seconds 4 ### See your content Kiosk for the booth, phone screen for the guest. See your content Deployment modes SURVEY CONTENT Full table Kiosk + phone Kiosk + phone Retail aisle Table kiosk Kiosk (cached) Festival rush Sampler phone Sampler phone Content is cached on the kiosk before doors open, so a weak signal degrades the experience gracefully instead of stopping it. Hardware is a 27-inch portable touchscreen on a freestanding pedestal, with an onboard colour printer for coupons and a microphone for voice capture. 06 Guest experience ## Tap to offer in five screens — and it all runs on site. The whole flow runs on the kiosk at the booth. Only the sync leaves the venue. Take a quick survey and get an offer picked for you. Scan the QR to continue on your own phone instead. [Get Started](https://findmymarket.com/solutions/wine#bring) - What brought you over? - Favorite pour so far? - How do you pick a wine? - Do you know our brand? - Send your match over? [Get Started](https://findmymarket.com/solutions/wine#bring) Matched to a persona in under a second — on the kiosk, not in the cloud. [Get Started](https://findmymarket.com/solutions/wine#bring) A matched article, a recommended bottle and a same-day offer, addressed to the guest by name. [Get Started](https://findmymarket.com/solutions/wine#bring) One tap to rate the experience. Scores land in the booth report. [Get Started](https://findmymarket.com/solutions/wine#bring) - 1\. Welcome - 2\. Quick poll - 3\. Match - 4\. Your content - 5\. Feedback - 1\. Welcome - 2\. Quick poll - 3\. Match - 4\. Your content - 5\. Feedback Sampler data is captured and matched behind the private network on site. Only aggregated results and opted-in contacts sync to the cloud, where vector persona mapping, model updates and the CRM sync run. 07 Why it scales ## One activation proves it. The calendar pays for it. The engine is built once. Every extra SKU and every extra market reuses it at near-zero marginal cost — compounding return, not compounding spend. 1x ### The pilot - One activation, one lead SKU - Baseline report 5x ### The portfolio - Same engine, five SKUs - Cross-SKU attribution - One shared persona library 20x ### The season - Every market on one model - Market-to-market comparison - D2C and club pipeline fed year round - Plan from data, not a recap deck 08 Scope ## Six weeks, one event, a clear split. The only material ask on your team is ten interview introductions, content and claims sign-off. Everything else is ours. #### W1~3 Discovery and persona build #### W4 Poll, content, and dry run #### W5 Event-day activation #### W6 Report & CRM handoff #### Find My Market provides \- Persona generation and model tuning \- 10 AI-facilitated drinker interviews \- Poll logic and the matching engine \- 27" kiosk, software and CMS setup \- On-site technical staffing \- Analytics report and CRM setup #### You provide \- One nominated activation and table space \- Website and existing customer data access \- 10 drinkers or subscribers for interviews \- Brand assets and content \- Booth floor space for the kiosk \- A named contact for handoff 09 Your insights ## A factual insights you can plan the next market from. ### Every report includes - Persona mix by booth ad label - Dwell time and drop-off by question - Content engagement per persona - Consent and contact capture rate - Tade and press capture log - Year-over-year once a second event runs - Recommended changes for the next activation --- **Delivered within two weeks of the final event day, with the contact file already live in your CRM.** --- ### Post-activation persona report *Illustrative only* --- 1,284 ### Samplers engaged 71% ### Poll completion 58% ### Opted in to f/up 4.2x ### Trade contact   --- - The small lot drew Cellar The small-lot label pulled 3× its share of collectors — pour it earlier in the flight. - Gift peaked Sunday, 2–4pm Occasion buyers cluster late. Staff the shipping conversation for that window. - Explorer stalled at price 41% of the floor, 9% of sales. The uplift is the right first pour, not the flagship. - Trade went unrouted last year 78 trade contacts captured this year against 19 last year. --- 10 Your return ## Two things you do not have today. ### Event intelligence you can act on - Who actually came, and what brought them - Which label pulled which persona - Where guests dropped off, and at which question - What to change in booth, pir list and staffing next market --- **Stop replaying last year's plan. Change the two things the data says are costing you.** ### A direct line the channel cannot take - Opted-in contacts land in your CRM with a persona tag - Persona-segmented SMS and email from day one - Club abd allocation offers routed to the right people - The floor conversation resumes on Monday --- **The event stops being a weekend and becomes the first touch of a tracked journey.** Request a pilot ## Turn your next event into first-party personas #### About the company Find My Market empowers businesses to create intelligent target personas in minutes, implementing the same powerful persona marketing strategies used by industry leaders like Nike, Walmart, and McDonald's. Whether you're a startup finding your market fit or an established business refining your targeting, Find My Market gives you the intelligence to create, engage, and grow. Solutions - [Enterprises](https://findmymarket.com/download/enterprise?hsLang=en) - [Startups](https://findmymarket.com/download/startup?hsLang=en) - [Airport](https://findmymarket.com/solutions/airport?hsLang=en) - [Event Activation](https://findmymarket.com/solutions/events?hsLang=en) - [Winery](https://findmymarket.com/solutions/wine) - [Beverage brands](https://findmymarket.com/solutions/beverage?hsLang=en) - [K-brand](https://findmymarket.com/solutions/k-brands?hsLang=en) Products - MI Agent - Persona Agent - Content Agent - AI Interview - HubSpot Integration Resources - [Read our blog](https://findmymarket.com/blog?hsLang=en) - [HubSpot Setup Guide](https://findmymarket.com/hubspot-setup-guide?hsLang=en) - News/ Events - Community - [Share your experience](https://findmymarket.com/persona-interview-intake?hsLang=en) Company - About us - Customers - [Contact us](https://findmymarket.com/contact?hsLang=en) Copyright © 2026 FIND, Inc. - Terms - Privacy