--- title: Event & activation solution | FindMyMarket --- [![favicon\_FMM-1](https://findmymarket.com/hs-fs/hubfs/favicon_FMM-1.png?width=60&height=60&name=favicon_FMM-1.png "favicon_FMM-1")](https://findmymarket.com/?hsLang=en) [![logo original](https://findmymarket.com/hs-fs/hubfs/logo%20original.png?width=220&height=58&name=logo%20original.png "logo original")](https://findmymarket.com/?hsLang=en) En - English - [한국어](https://findmymarket.com/ko/solutions/events) [Sign up](https://app.findmymarket.com/signup) [Sign in](https://app.findmymarket.com/signin) [Sign in](https://app.findmymarket.com/signin) More results [Sign in](https://app.findmymarket.com/home) ## Build personas online. Match them on the ground. Find My Market builds your personas online — from site visits, AI interviews, and CRM — before the event ever opens. On the floor, each visitor is matched to a pre-built persona in half a second, so the booth greets a known crowd, not strangers. Every opt-in flows back and sharpens the library for next time. [Bring it to your event](https://findmymarket.com/solutions/events#bring)[See how it works](https://findmymarket.com/solutions/events#see) ![event](https://findmymarket.com/hubfs/company-representative-clerk-talking-with-businessman_74855-19744.avif) The problem · on the ground ## On the floor, the customer belongs to the channel Most US sales still happen in stores and at events — the exact moment a brand meets a real buyer. Yet the channel keeps the identity, and the moment is lost. **On the shelf**   **83%**   **of US retail still sells in stores and the retailer owns the POS.**   - The brand sees units shipped, never who picked them up - Only 3.3% of retail-media spend ever reaches the store floor **On the event floor**   **75%+**   **of pop-ups and expos end in cherry-picker follow-up or none at all.**   - Brands stand face-to-face with real buyers for a weekend - Then it ends at a flyer and a giveaway — no data, no persona **So what's needed**   **A touchpoint you own**   Acquire directly, outside distribution — and turn the event into first-party data.   - A QR opt-in matches each visitor to a pre-built persona on-site - Personalized even without opt-in, via closest-persona match - Every activation feeds a persona library the brand keeps ## Event & Activation scenario Two sides of every activation ## Built for operators and sponsors The moment a visitor opts in, the value flows both ways — to the operator running the event, and to the sponsor who paid to reach the crowd. ## Turn footfall into first-party - Every opt-in becomes a documented persona, not just a headcount - Live persona mix by zone and by hour, with a sponsor-ready report the moment gates close - The audience library compounds edition over edition — so you sell sponsorships on real data, not estimates [Bring it to your event](https://findmymarket.com/solutions/events#bring) ## Reach the right crowd, prove the lift - Personas built online, matched live at your booth - Content and offers routed only to visitors who fit — no wasted impressions on the wrong crowd - Attributed engagement and a persona-level read on who you moved — carried into your next event [Bring it to your event](https://findmymarket.com/solutions/events#bring) - Event operators - Event sponsors - Event operators - Event sponsors From online build to on-site match — and back Before the event · online | At the event · on the ground ### From online build --- ##### **to on-site match - and back** On-site **01** ### Build Find My Market Online builds personas ahead of time from visits, AI interviews and CRM On-site **02** ### Scan At the booth, a visitor scans the QR on their own phone On-site **03** ### Match Matched to a pre-built persona in ~480ms — opt-in gives identity, else closest match On-site **04** ### Activate Tailored content and offer delivered at the touchpoint Back Online **05** ### Capture New opt-in personas flow back and seed the next campaign The recurring-event advantage ## Every edition makes the next one smarter A one-off event forgets its crowd. A recurring one shouldn't. Each activation adds opt-in personas to a library that travels with you — so your second run starts where the first left off, and your third already knows who's coming back. Persona Matching · Terminal 1 LIVE GateMatched persona C31The 90-Minute ConnectorMATCHED D45Gift-Loaded VisitorMATCHED B12Family on the MoveMATCHED E22Premium Long-HaulerMATCHED 4 questions → persona avg 480 ms · on-device   Now booking activation pilots ## Give your next event a memory Start with a single activation — one booth, one weekend. We build the personas online, run the on-site matching, stand up the operator dashboard, and hand you an audience library that grows every time you run it again. [Request a pilot](https://findmymarket.com/solutions/events#bring) Related Articles ## From Our Blog Stay up to date with what is new in our industry, learn more about the upcoming products and events. [Persona Documentation: The Revenue Game-Changer You're Getting Wrong](https://findmymarket.com/blog/persona-documentation-the-revenue-game-changer-youre-probably-getting-wrong?hsLang=en) ![Online Recruitment Illustration-2](https://findmymarket.com/hs-fs/hubfs/Online%20Recruitment%20Illustration-2.png?width=2500&height=2134&name=Online%20Recruitment%20Illustration-2.png) [Persona Marketing](https://findmymarket.com/blog/tag/persona-marketing?hsLang=en) #### Persona Documentation: The Revenue Game-Changer You're Getting Wrong Aug 28, 2025, 1:00:00 AM 3 min read [Healthcare ABM: Tailoring Campaigns for Success](https://findmymarket.com/blog/abm-in-healthcare-tailoring-campaigns-for-success?hsLang=en) ![Concept\_74-02-2](https://findmymarket.com/hs-fs/hubfs/Concept_74-02-2.png?width=7087&height=4725&name=Concept_74-02-2.png) [ABM marketing](https://findmymarket.com/blog/tag/abm-marketing?hsLang=en) #### Healthcare ABM: Tailoring Campaigns for Success Aug 27, 2025, 1:00:00 AM 2 min read [Understanding Cultural Sensitivity in cross-cultural healthcare marketing](https://findmymarket.com/blog/understanding-cultural-sensitivity-in-healthcare-messaging?hsLang=en) ![Nurse Day 3-01-1](https://findmymarket.com/hs-fs/hubfs/Nurse%20Day%203-01-1.png?width=9750&height=6500&name=Nurse%20Day%203-01-1.png) [global healthcare marketing](https://findmymarket.com/blog/tag/global-healthcare-marketing?hsLang=en) #### Understanding Cultural Sensitivity in cross-cultural healthcare marketing Aug 26, 2025, 5:00:00 AM 2 min read [Subscribe to Our Blog](https://www.hubspot.com/) Request a pilot ## Turn your next event into first-party personas #### About the company Find My Market empowers businesses to create intelligent target personas in minutes, implementing the same powerful persona marketing strategies used by industry leaders like Nike, Walmart, and McDonald's. 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