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Build personas online.
Match them on the ground.

Find My Market builds your personas online — from site visits, AI interviews, and CRM — before the event ever opens. On the floor, each visitor is matched to a pre-built persona in half a second, so the booth greets a known crowd, not strangers. Every opt-in flows back and sharpens the library for next time.

Bring it to your event See how it works
event
The problem · on the ground

On the floor, the customer belongs to the channel

Most US sales still happen in stores and at events — the exact moment a brand meets a real buyer. Yet the channel keeps the identity, and the moment is lost.

On the shelf
 
83%
 
of US retail still sells in stores and the retailer owns the POS.
 
  • The brand sees units shipped, never who picked them up
  • Only 3.3% of retail-media spend ever reaches the store floor
On the event floor
 
75%+
 
of pop-ups and expos end in cherry-picker follow-up or none at all.
 
  • Brands stand face-to-face with real buyers for a weekend
  • Then it ends at a flyer and a giveaway — no data, no persona
So what's needed
 
A touchpoint you own
 
Acquire directly, outside distribution — and turn the event into first-party data.
 
  • A QR opt-in matches each visitor to a pre-built persona on-site
  • Personalized even without opt-in, via closest-persona match
  • Every activation feeds a persona library the brand keeps

Event & Activation scenario

Two sides of every activation

Built for operators and sponsors

The moment a visitor opts in, the value flows both ways — to the operator running the event, and to the sponsor who paid to reach the crowd.

Turn footfall into first-party

  • Every opt-in becomes a documented persona, not just a headcount

  • Live persona mix by zone and by hour, with a sponsor-ready report the moment gates close

  • The audience library compounds edition over edition — so you sell sponsorships on real data, not estimates 

Bring it to your event

Reach the right crowd, prove the lift

  • Personas built online, matched live at your booth

  • Content and offers routed only to visitors who fit — no wasted impressions on the wrong crowd

  • Attributed engagement and a persona-level read on who you moved — carried into your next event

Bring it to your event
From online build to on-site match — and back

Before the event · online | At the event · on the ground

From online build

to on-site match - and back

On-site

01

Build

Find My Market Online builds personas ahead of time from visits, AI interviews and CRM

On-site

02

Scan

At the booth, a visitor scans the QR on their own phone

On-site

03

Match

Matched to a pre-built persona in ~480ms — opt-in gives identity, else closest match

On-site

04

Activate

Tailored content and offer delivered at the touchpoint

Back Online

05

Capture

New opt-in personas flow back and seed the next campaign

The recurring-event advantage

Every edition makes the next one smarter

A one-off event forgets its crowd. A recurring one shouldn't. Each activation adds opt-in personas to a library that travels with you — so your second run starts where the first left off, and your third already knows who's coming back.
Persona Matching · Terminal 1 LIVE
GateMatched persona
C31The 90-Minute ConnectorMATCHED
D45Gift-Loaded VisitorMATCHED
B12Family on the MoveMATCHED
E22Premium Long-HaulerMATCHED
4 questions → persona avg 480 ms · on-device

 

Now booking activation pilots

Give your next event a memory

Start with a single activation — one booth, one weekend. We build the personas online, run the on-site matching, stand up the operator dashboard, and hand you an audience library that grows every time you run it again.

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